Hou Yi, wavutse mu 1964, umuyobozi mukuru wa Hema (Ubushinwa) Co, Ltd., washinze Hema Fresh, ni umuhanga mu bukungu. Yatsindiye izina rya "Shanghai Business Excellent Entrepreneur", "China Business Brand Innovation Talent Award", "China Chain Industry Achievement Award" n'ibindi.
Iyo dusubije amaso inyuma tukareba iterambere rya Hema, ntidushobora gukora tudafite gahunda yo guhanga udushya ya Shanghai, ikaba ari yo iza ku isonga mu kuvugurura no gufungura Ubushinwa, ndetse n'ubutaka bw'umurima w'igerageza w'akarere ka Pudong. Mu myaka itanu ishize, mfata gari ya moshi yo guhanga udushya, ivugurura, iterambere no gufungura, naboneyeho umwanya wo gushinga Hema maze mbona uruhushya rwa mbere rwo gukora ibiribwa rwa "Internet + Fresh Supermarket Experience Store" mu Bushinwa ku nyungu za politiki ya Pudong. Agace gashya. Njye mbona, ivuka niterambere rya Hema ahanini biterwa ninyungu nshya yiterambere ryashyizwe ahagaragara na Shanghai murwego rwo hejuru rwo gufungura, ibyo bigatuma Hema yandika logique yubucuruzi ya O2O no kuvugurura ibidukikije byinganda byibiribwa bishya.
Mfite uburambe bwimyaka irenga 30 mubimenyesha amakuru, ibikoresho bigezweho, gucuruza na e-ubucuruzi byegeranijwe mubikorwa byanjye, niyemeje gukora ubushakashatsi no guhanga udushya twiterambere ryinganda nshya zicuruzwa. Ibi kandi byatumye Hema afatwa nkigipimo cyibicuruzwa bishya mu nganda, biganisha ku guhindura inganda zicuruzwa ku isi.
Nubwo nahawe ibihembo byinshi, ndacyatsimbaraye ku cyifuzo cyanjye cya mbere kandi mpora mpindura imiterere y'ibicuruzwa byo kugurisha no kugaburira kugira ngo abakiriya babone ubuzima bwiza. Kurugero, mubijyanye no kunoza imikorere, isosiyete yatangije sisitemu ya “hang chain” hamwe nigisubizo cya “Retech” icuruzwa rya digitale; Gutangiza "umubano mushya wa zeru" no guteza imbere ivugurura rya sisitemu yubucuruzi gakondo; Fasha kuvugurura icyaro, gushiraho icyitegererezo gishya cyubuhinzi cy "Umudugudu wa Hema"; Guhanga udushya twerekanwe kubisubizo, kwagura Hema MINI nubundi buryo bwabaguzi, hanyuma ube umushakashatsi winganda.
Kubwamahirwe, ZKONG ningenzi ESL itanga HEMA FRESH. Kurekura abakozi kubiciro byimpapuro zisanzwe, ESL yorohereza gucunga ibiciro. Nkuko hari umubare munini wamashami mugihugu cyose, gucunga amaduka menshi biragoye, igisubizo gishingiye kubicu cya ESL kirashobora gufasha abinjira muri iki kibazo.
Twandikire kugirango twereke urugendo rwa ESL rwa HEMA!
Igihe cyo kohereza: Nyakanga-02-2021