Ati: “Abacuruzi bazihutira gukoresha ikoranabuhanga ryifashishwa mu gucunga imirimo”

Umuyobozi w'ikigo gishinzwe guhindura ibicuruzwa muri kaminuza ya George Mason, Gautham Vadakkepatt, yahanuye ko abadandaza bazihutira gukoresha ikoranabuhanga ryifashisha mu gucunga imirimo atari mu cyumba cy’imbere no mu bubiko gusa ahubwo no mu duce duhura n’abakiriya b’amaduka.

Kuva muburambe bwo guhaha muburyo bwa digitale kugeza guhagarika imiyoboro itangwa kwisi yose kugeza icyorezo kidashira, harikintu kimwe abadandaza bashobora kwiringira: Abantu bazahora bagura.
Waba ubishaka cyangwa wanga, ibintu bya buri munsi bigomba kugurwa.
Abantu bamwe, harimo n'umukunzi wawe - bahoraga babona ko guhaha ari igikorwa gishimishije. Igice cyubuhanzi, siporo igice, nasanze Marilyn Monroe yavuze neza: "Ibyishimo ntabwo ari amafaranga, ahubwo ni guhaha."

Nubwo benshi bizera ko icyorezo kizaba iherezo ryububiko bwamatafari n'amatafari nkuko tubizi, hashize imyaka ibiri icyorezo, abadandaza baracyagura amaduka n'amatafari.
Fata Burlington. Mu rwego rwa gahunda ya Burlington 2.0, isosiyete irateganya kwibanda ku butumwa bwo kwamamaza, kuzamura ibicuruzwa n’ubushobozi bwa assortment, no kwagura umubare w’amaduka ukoresheje imiterere ntoya ya 2.0.
Nkuko byavuzwe muri Raporo ya Placer Lab kuri Top 10 Yacururizwagamo Reba muri 2022, ayo maduka mato (agabanuka kugera kuri metero kare 32.000). Muri 2021, iyo mibare ni metero kare 42.000. Biteganijwe ko uzagera kuri miliyari imwe y'amadolari muri 2019:

Uzi imvugo ngo "umva nk'umwana n'ububiko bwa bombo"?
Hariho impanvu iyo mvugo itigera iba "umunezero nkumwana ureba bombo kumurongo."
Kugura mububiko bifite ibyiza e-ubucuruzi budashobora kugira.
Kurugero, ubona umunezero wo guhazwa ako kanya (na glam ukumva umufuka wa Sephora) hamwe ninkunga itangwa nabakozi bo mububiko. Abaguzi nabo ntibakunze kugira ikibazo cyo gusubiza ibicuruzwa, kuko ibicuruzwa bishobora kugaragara, kugeragezwa no kugerageza mbere yo kugura.

Yego. Shpping ni uburambe bukubiyemo ibyumviro byawe byose. Nubwo E-ubucuruzi buzamuka vuba mugihe cyibyorezo, ntidushobora kuvuga ko abantu batagikeneye guhaha mumaduka.